Carl Daikeler’s list of accomplishments is a long one. He has won two Tony awards for his work on Broadway, which he does in his spare time. His day job involves working as the co-founder and CEO of BeachBody. He co-founded the company in 1998 with Jon Congdon. They started with a modest set of DVDs for people to use at home for fitness. Today, they run a multi-billion dollar enterprise that sees annual sales of more than $1 billion.
BeachBody is a company that promotes whole-body wellness. It started with DVDs that contained workouts a person could perform at home without fancy gym equipment. Over the years, Mr. Daikeler and Mr. Congdon expanded the range of workouts within the program. It now includes yoga, Pilates, HIIT and more. Some of the most popular workout series have come out of BeachBody, including 0:08 Abs, Insanity and 21-Day Fix.
Expansion of BeachBody’s Products and Services
In 2009, Shakeology was added to BeachBody. This nutritional supplement helped people enjoy the convenience of a quick meal with the nutrition and satiety of a meal that takes a long time and a lot of effort to prepare. To keep up with technology, BeachBody joined the cloud as an on-demand service in 2015. Aptly named BeachBody on Demand, the annual subscription fee is just $99 and includes access to all workouts.
Carl Daikeler’s Background
Carl Daikeler attended Ithaca College and completed his bachelor’s degree there in 1986. The organizational management major served him well as an event production specialist for the NFL. He spent four years with the NFL, traveling from New York to other locations with football teams.
Mr. Daikeler joined the direct marketing niche of the marketing industry in 1990. He developed paid advertisements, and most of them focused on at-home products for weight loss. He thought he could offer services and products that would help more people reach their weight goals, so he partnered with Jon Congdon in 1998, and they launched BeachBody. The company’s name comes from a billboard the two gentlemen saw when driving near the Atlantic coast.