Business and brand-building specialist Don Ressler has long understood the marketing power of the internet. He began earning his reputation in the early days of the internet by using the platform to raise over $100 million in capital to help internet-based companies to grow. That capital combined with his skill at online performance marketing helped numerous companies to succeed on Brandettes. The first company Ressler founded, FitnessHeaven.com was a rousing success and was quickly snapped up by Intermix Media. The company also hired him to be a part of their staff.
Working at Intermix Media changed Don Ressler’s life dramatically. First he met business wunderkind 19 year old Adam Goldenberg. The two spearheaded a number of ventures that enhanced Intermix Media’s stock value. They co-founded Alena Media, part of the company’s marketing arm. It generated hundreds of millions of dollars for Intermix Media and became its primary profit center. When News Corp bought Intermix Media in 2005, Don Ressler and Goldenberg decided to go out on their own. Within a few weeks they founded Brand Ideas/Intelligent Beauty, a business incubator. Under the Brand Ideas/Intelligent Beauty banner Ressler and Goldenberg have gone on to create a number of companies that have done well financial.
Two of the first companies they created were beauty and skincare products marketplace DERMSTORE and SENSA, a weight-loss system. Those companies did incredibly well. But it’s the third business created in 2010 that Don Ressler co-founded with Adam Goldenberg that help to make them two of the hottest names in internet based companies at http://ecommerce-news.internetretailer.com/nav/tags/donressler/0. That company is JustFab, a subscription e-commerce fashion site that has over 6 million members worldwide. In addition to the excellent consumer support, JustFab has received over $110 million in funding from Matrix Partners, Rho Ventures and Crossover Ventures among others.
In 2013 on the heals of their incredible success with JustFab, Don Ressler, Adam Goldenberg and the JustFab team joined forces with actress Kate Hudson to create Fabletics, a subscription athletic wear site on Pando. Fabletics has simply exploded. Millions of people all over the world now pay a modest monthly fee to receive the comfortable, versatile, stylish clothing Fabletics offers. Fabletics has done so well that Ressler and company have opened a number of Fabletics bricks and mortar stores and plan to open between 75 and 100 over the next 5 years.
Don Ressler is know hailed as a online marketing on LinkedIn and business building guru.