Jose Borghi Is One Of Brazil’s Most Influential Advertisers

After Jose Borghi’s sister took him to Castro Neves theater where Cannes award winning television commercials were shown, he knew by his third year in high school that advertising would be where he would spend his career. Jose Borghi never dreamed his life long career would have him become one of the most influential advertising persons in the industry and eventually earn him one of advertising most prestigious awards, the Lions Canne. One of his most memorable advertising campaigns was the Mammals Parmalat on adforum.com. Where children sang unforgettable jingles about love and dressed as stuffed animals.

In 1989, Borghi graduated from PUC Campinas with an advertising degree. In the same year, Jose Borghi obtained a job as a copy writer with Standart Ogilvy. Borghi eventually went on to work for other well-known advertising agencies such as Doyle Dane Bernbach (DDB), Leo Burnett and Foote, Cone & Belding (FBC). Since the very beginning of his career, he worked on major client accounts such as Fiat, Unilever, Delta Airlines, Coral Paints, Electrolux, Bunge Group, Procter, Leaf Group, Antarctica, America Online (AOL), BankBoston, Asia Motors, and American Express.

“We had no investor, no banks, no godfather. We came from absolute zero. And so we worked hard. We were media planning, creation, service and copy,” said Erh Ray.

In December 2006, due to Borgi Erh early success, and a division between partners Borgi and Erh, Lowe purchased the ad agency to become Borghi Lowe. With the acquisition, Borghi Lowe expanded into international and domestic markets on noticias.terra.com.br. Shortly thereafter another merger and acquisition took place. Lowe & Partners and Mullen Group merged with Borghi Lowe to create Mullen Lowe of Brazil where Jose Borghi became co-CEO. AndrŽ Gomes is his co-CEO counterpart.

The Brazilian advertising mogul, born in Presidente Prudente, acknowledges that he knew he was solely responsible for his success, “I realized very early that nobody was going to give me anything, that nothing would come of grace, not by luck or fate. ”

In 2009, his agency was awarded “Advertiser of the Year.” Some of the other most notable awards Jose Borghi won are: 7 awards at the London Festival, 14 Lions Canne awards, 11 New York Festival awards, 10 One Show awards, and 10 Clio awards.